Jovak Helm allows its citizens, known as Jovak Helmets, to determine their own lifestyles in a way unmatched by any other nations. All Jovak Helmets select a realm to join upon becoming a citizen. Each realm offers a culture unlike the rest. For instance, the realm of Llancanelo Lagoon consists only of the surface of a lagoon surrounded by Argentina. The most adventurous citizens choose to represent Llancanelo, as the lagoon offers an aquatic culture radically different from typical terrestrial living. Dixons Settlement, the most recently annexed realm, is the economic capital of the nation; its sunny equatorial shores offer a pleasant atmosphere for its inhabitants. Agattu Island is renowned for its reserves of rare birds; it is now considered a haven for Jovak Helmet ornithologists as well. Ruhnu boasts a large indigenous population and offers close access to civilization, thanks to its location off of the coast of Estonia. Truly, Jovak Helm can offer an experience to anyone which suits its micronational needs.
The culture of Jovak Helm is most vividly celebrated on its holidays. These are Ratification Day, Independence Night, Norton Day, and the two Consul Days. Holidays are often celebrated in some way involving copious amounts of chocolate.
The traditional greeting of Jovak Helm is, depending on local custom, either spelled Gratoo, Gratu, Gratou, or Gratuo. These four spellings are idiomatic of Agattu, Ruhnu, Llancanelo, and Dixons, respectively. Correspondence among citizens of Jovak Helm is concluded with the phrase "Salutations and Honor."
Jovak Helm awards several types of Orders of Chivalry, in the medieval tradition. These are the Most Celebrated Order of the Azure Ptarmigan, the Most Excellent Order of the Co-Consulate of Jovak Helm, and the Orders of Angatux, Runo and Malargue.
The state religion is Discordianism. Deism is the second most commonly practiced faith, although a recent national debate discussed whether Deism can even be considered a true religion. There is also an established Atheist Church within each realm. A significant part of the population is ethnically Jewish. There is also a small Animistic cult headed by citizen Zhao.